Sukkha Citta – empowering local artisans through sustainable, quality apparel Kana Goods – natural-dyed indigo apparels with a Japanese touch Pijakbumi – contemporary sneakers made of rubbers from recycled tires Sejauh Mata Memandang – animal-free clothing made of recycled textiles Shop all Boom Boom Athletica work out clothes here. While colorways and products are still more limited than bigger brands, the startup has some great options for women in the Nylon Age who would rather not compromise on style or function. Right now, the best place to shop the brand is at Nordstrom with their free shipping and easy returns. If you're looking for activewear that will have people asking you "where's that from?"every time you leave the house, or a supportive bra that doesn't look like a hospital bandage made out of neon pink, you might want to take a look at Boom Boom Athletica. The line doesn't come cheap, and there are less expensive alternatives ( Girlfriend Collective makes an unbelievably flattering legging I swear by for $58 out of recycled water bottles), but Boom Boom Athletica is one of the best and least-known names really marrying an original design process and high-intensity needs at the moment. Style and function can be claimed as equal concerns. Mesh tops with slight lace-up inserts, pops of vibrant geometric patterns in figure-flattering placements, color-blocking to break up wide silhouettes like full-support sports bras, and electric to muted colorways. In person, items like the Tricolor Panel Leggings (which I go into detail about below) are incredibly soft.ĭesign choices are considerate and undeniably fun, with restrained but impactful details that stay tastefully on the cooler side of "edgy" without straying into over-the-top. The line is made from premium moisture-wicking fabric that dries quickly to keep you cool and comfortable, four-way stretch fabric that welcomes motion and has UPF properties, and compressive designs like a heavy-duty sports bra with double bands and adjustable clasps that are still street-friendly. I’m not sure if it’s because it’s easier to sell unoffensive black leggings than something edgier, or because it’s more cost-effective to play to the major concerns of two shoppers: those wearing attractive, figure-flattering leggings to pick up groceries or the seasoned marathon-runner who wants leggings that breathe and - for the love of everything holy - don’t chafe.īut, luckily for those who’d like to have their metaphorical cake and eat it too, ultra-marathon runner Ann Johansson was frustrated enough by the dichotomy to start her own line of edgy, fashion-forward athletic wear made from high-performance materials (the ones she depended on already for those long runs).īoom Boom Athletica - recently stocked at Nordstrom - is activewear with form and function. There seems to be an exclusivity to stylish "streetwear workout clothes" and those that are actually created for the gym - with the technical, moisture-wicking, high-performance materials that lend themselves to such an activity. If you’ve ever worn an (actually) full-support sports bra to the gym, you’ll know what I mean by this. Past the unoffensive black nylon leggings is a choice you must make: form or function? If today were to be labeled by either a Teen Choice Award poll or the relics of Athleisure left behind, it might find itself resoundingly nicknamed the Nylon Age.īut no matter how supreme the Athleisure trend reigns, there’s still an unfortunate gap in the market. The Bronze Age is so-called after the prevalence of bronze in human-made tools, and the Iron Age follows suit. The earth's history has long ago been categorized into helpful time periods. Shop Boom Boom Athletica now at Nordstrom.The colors, strategic geometric patterns, and flatlock seaming make their Tricolor Panel Leggings ($115) among the most flattering I own (out of about 20 pairs).Materials are soft, compressive, and worked well in the high-intensity workouts I wore them in.The resultant line is edgy, memorable, and functional.Boom Boom Athletica was founded by an ultra-marathon runner to solve the unnecessarily exclusive choice of stylish activewear or high-performance technical wear.
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